For the first time in 20 years, Scania launched a new generation of trucks and services. We needed to show fleet managers, drivers and fans all over the world the new trucks in all their glory, but also include Scania’s services and support teams.

Apart from the actual launch, we had to communicate the biggest advantage coming from choosing Scania: The benefit of a tailored solution - and the reliability that comes with a premium truck.

Invitations and teasers were spread online, via e-mail and on Facebook during August and September. The website and clock went live on September 20 and ran for 24 hours.