Although fewer and fewer of the French describe themselves as being racist today, racist acts are unfortunately on the rise. We must fight a new wave of racism: complex, massive and touching a variety of communities. Licra’s purpose was to counter-attack this daily and dangerously rising phenomenon and to change people’s mentality.

Identify the real enemy behind racism : fear

An unreal, yet common feeling that often twists our perception. A fear led by our differences or ignorance, but also recently seen orchestrated by those who want to divide us. So we decided to personify this Fear, to give it a voice and a special power: the power to change its appearance in order to manipulate people and enter their minds.

It's hard to convince people they might be wrong to change their behaviour. Especially when we talk about racism. We didn't want to point our fingers and tell what people should think. We thought that finding a common enemy behind racism might help some people to realize they might be manipulated in order to change.

A 75 seconds film released in France on TV (BFM TV, France Télévision, NRJ, RMC, TF1, Euronews etc) and Online. The campaign aired on February 2021 and spread worldwide with different language adaptations.

Thanks to a strong message and execution, the campaign was noticed by France news website and spread internationally on different media. Cumulated views reached more than 1 million with 0 media budget.