Social networks are gradually becoming the racists and anti-Semites’ playground.

It’s easy to like a racist Facebook post. But when you don’t? What can you do? Do not like?

How can the LICRA (International League against Racism and Anti-Semitism) create a strong action to fight against racism on the Internet?

We posted a 30’ video on the LICRA Facebook page, which features people of all ages from all walks of life expressing day-to-day racism.

To watch the video, the user has to upturn his phone. The Facebook interface is then naturally reversed.

A message appears at the end of the film: "If you don’t like this video, don’t like this video."

We posted our 30’ video on the LICRA Facebook page on October 20th.

We targeted mobile users only.