In 1942 nazis burnt down czech village of Lidice. But 76% of Czechs between 15-25 know nothing about this tragedy. That’s why we created a campaign for Lidice Memorial.These banners directed the player to the game. He was familiarised with the rules, chose a weapon and – then we delivered the message!More than 80 various News websites put this case on their start page.120 000 people visited the www.totalburnout.cz website and the Lidice Memorial website.The 250 dollars invested in the campaign has borne interest of an estimated 2 400 000 dollars of media action.