Cannes Lions

LIFE GUARD CHARITY

PUBLICIS ACTIV PARIS, Paris / SNSM / 2011

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Both movies of 30 seconds talk about the 2 activities of the national company of offshore rescue, the SNSM compagny(offshore rescue and from the beach).Movies begin with an overview that everyone could live duringhis life in order to incite the big public to feel personallyconcerned, before ending by a signature kicks out of sense, intended to generate the act of donation:" Help us to save you, donate"

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