We proposed a direct communication campaign to attract new clients.To achieve this, we used a mailing list with 150,000 names of women aged between 25 and 45, within classes A and B and inhabitants of one of Brazil’s five largest cities.Additionally, we placed banners in locations where our target-public tended to concentrate. These places were generally fitness and cultural establishments, such as gyms, theatres, museums, etc. Leaflets were available for additional information.A more 'artistic' creative approach was one of our strong points because it added a touch of warmth to a normally difficult subject to deal with.

In the two months of the campaign's duration, the client's telemarketing received over 23,000 calls, generating sales in excess of 2,000 new policies.