In Brazil there are lots of restrictions regarding ads aiming at children, for TV, magazines and other media. So the creation of a book that teaches children how to deal with money and encourages them to save to open a savings account, plays a fundamental role in the financial education of all children.

Financial educational and reading. We opted for combining those two topics with the world’s first piggybank book. A book that teaches children how to deal with and save money through a surprising story that needs real coins to be completed. For that we developed pages with magnetic slots. Thus by finishing the book the child will have enough money to open their first savings account.

And since it’s a piggybank book, to help in the mailing to customers with small children, we also developed a hard case that when broken would simulate a broken piggybank.

The book had great repercussion in social and spontaneous media of newspapers and magazines. The demand was so high that the second edition is being produced.

As immediate result, 27& of the people who received the book opened a savings account for their child right in the first 2 months of the campaign. However, since it is an education action, the best results will come in the future.