Going to a music festival is a unique experience. We wanted to recreate the people, scenery and ambience of the famous Hellfest so users felt they were there in person. To do this we produced an interactive map that by recreating the exact festival with all the features. All content was exclusive.

And because we wanted to share it with all the people interested by the festival we provide the content experience on a website.

We recreated the entire event in 3D to make it as realistic as possible. Each element was in exactly the same place as it was on the festival, so website visitors could wander around the event and explore it for themselves.

The site featured 100 interaction points covering all aspects of the festival: sets, ambience, scenery, spectators, exclusive interviews with bands, and coverage of more than 15 concerts. There were over 60 videos, 120 photographs, and more than 30 quotes, so people could experience the festival as though they were really there.

All this was created in just two weeks.

Users spend 6.36 minutes average time on the website to discover the content

With more than 400 000 visits, le website was shared on social network (5 millions impressions and amplified by press articles (25). All of that permit to raise the facebook community by 28%.