LE0 was a big, complicated character - built in Maya (over 200,000 polygons and 75 Megapixels), and created from 3D scans from FIFA14 and hundreds of high-resolution photos of the real Messi. These were mapped over 750 bones - 4 times more than a real human body.

The key to his humanity was the way we layered animations. The trick was to ensure there was never just one animation playing out. At any given moment, there were ten animations playing on top of one another. This allowed LE0 to move just like his real-life counterpart, with unparalleled realism and detail.

· Over 750,000 unique visitors

· Average time on site - 6+ mins with an average of 13 body interactions per visitor

· Earned audience of over 160 million via tech, news and sports media

· Over 26 million impressions on social channels

“It’s quite evident this is unlike the litany of other avatars littering the Internet” - FAST CO CREATE

"When we had it up on screen, it brought the office to a standstill" - CREATIVE REVIEW