Petz is one of the biggest pet centers in Brazil and besides 80 stores, they also have a very strong online shopping service. The main idea of our radio campaign is to promote the Petz express delivery service using the concept and idea that: DOGS LIVE FAST. To catch the attention of our audience, we began to tell what sounds like a person's life story, full of shocking facts at very premature ages and, in the end, we reveal that this is the life story of a dog. Making it clear that dogs can’t wait and need the Petz express delivery service.