The agency led an extensive investigation process around the market and the consumers. Through ethnographic research, we were able to identify a loving bond between people and their pets, a bond capable of making a person’s life a more responsible, healthy, social and happy one. This strong connection showed us that animals can be part of family and should be treated as equal to people. Until then, none of the players in the Brazilian pet market had considered that perspective, so we spotted an opportunity for a brand not only created for people, but also for their pets.

We created a new name and visual identity that embodies pet’s multiple personalities: the snobbish one that won't come out to play, the one that begs for petting, the one that takes his owner for a walk, the one that sleeps all day. Interaction is the kick-starter of a fun world, which shapes the first pet shop brand as lively as pets. The result is Petz: a cute and sweet brand capable of engaging consumers in an affectionate way because it understands pets like no other brand. Petz’s interactive and lively essence allows it to tell real stories from people and their furry friends, encouraging them to be much more than consumers, but members of a pet lovers community.