Cannes Lions
LOWE JAKARTA, Jakarta / UNILEVER / 2010
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Lifebuoy Shampoo’s tagline: Strong and healthy hair, the start of your victory.
Open on a mother waiting to pick her daughter up from school. As she hears her daughter calling her, she turns around, not realizing that her beautifully long and strong hair slaps a mugger just as he is about to snatch her purse. The mugger falls hard but immediately tries to stand up. As the daughter approaches, the mother excitedly swings her around. This time we see the daughter’s hair knocking the mugger down unconscious.
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