This ad features a middle aged man, who has always been satisfied with his life at a certain level.

He never made a challenge throughout his life.

But when the death actually approaches towards him, he comes to realise that he needs to change.

In general, we don’t normally pay much attention to when our lives end, and steps we lead till the end.

By evoking that image, we deliver the message “Surpass yourself” to the viewers.