Cannes Lions
DENTSU INC., Tokyo / THE SHIZUOKA SHIMBUN AND SHIZUOKA BROADCASTING SYSTEM / 2017
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Two girls look for some fun on the beach when suddenly two old men appear: The Mass-Media Brothers. The personified newspaper and television duo try to impress the girls with their titles but this has no effect on the web-crazed millennials. Feeling old and outdated, the brothers decide that it’s time for a change. They train hard to better themselves through workouts at the gym and massages at the beauty salon. They get a crucial tip from their gym instructor: to always “tense their cores.” At the same beach, the two girls are found yet again eyeing some boys. To their surprise they get picked up by a couple of handsome men. When the girls ask for their age, they honestly answer “75” and “65.” The girls take it as a joke and they all start laughing, when suddenly one of the brothers transforms back into his old self...
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