- Trade fair stand at L+B 2010 according to the 360° marketing campaign "Feel what light can do".- Visualise the market leadership LED.- Visualise the topic "Feel what light can do" on 1,000 sqm (fair hall of the Forum at the Frankfurt fair).

Philips visualises the importance of light for the human well-being in the context of the Light+Building with a 360° campaign before, during and after the fair. A light architecture translates the topic “Feel what light can do” into the 3rd dimension: The “light wave”, an illuminated fabric membrane, bathes the fair hall with a choreography of sounds, colour and image worlds. The topic areas communicate with the light wave. The influence of light is felt through the light wave and understood in the topic areas. Guerilla actions and light arrangements at Luminale carry the topic into the public.

Internal and external employee and visitor surveys looked at the extent to which the fair participation had a long-term impact. In addition to traditional trade and crafts customer groups, Philips noted an increased interest from architects, planners and investors. Marketing Director C. Müller-Theile summed up: "We have successfully secured a clear leading role on all levels of the LED lighting sector. We received a lot of very positive feedback at our trade fair appearance (…) primarily for the successful communicative combination of light and emotion." This has been the most successful trade fair for Philips Lighting since founding of Light+Building.