We had to show that IKEA has products for every taste, offering good quality at low prices. The functionality of the IKEA products should be shown in a surprising, but genuine way.

We designed a banner that worked like a venetian blind. When users moved the scroll bar down, the content drew together like a blind or shade and an IKEA product became visible behind it. Users were surprised in a positive sense by the function because they experienced the feeling of a genuinely mechanical device.

Retrievals: 183,619.Clicks: 9,328.Click rate: 5.08.