Our strategic goal was to digitally reflect the brand aesthetic in full without compromising commercial focus to the full range of ecommerce possibilities for client.Wax produced the site in its entirety. From core technical development, visual interface, navigation, functionality, usability, meta and media management and server-side store maintenance. The site itself has been developed utilising a unique and intelligent combination of Macromedia's Flash with store content managed through a bespoke JAVA Content Management System.

The Agent Provocateur website is a winner of the 2003 Design Week Awards and the BIMA Awards 2002, as well as finalist at the LIAA 2002.