Our client Beate Uhse AG, the European market leader in selling sex toys, lingerie and erotic clothing, asked us to implement an invitation for selected business clients to the ‘Salon International de la Lingerie’ in Paris.

We chose the top-selling product from the Beate Uhse lingerie: the lace bra, and simply turned it into a ‘face bra’ – the first sleeping mask with a guarantee for sweet dreams.

That way we didn’t only entertain the Business Partners with a useful and attention grabbing gift but also other passengers. In addition, we created a quite funny ‘talkabout’ amongst our guests. Some business partners ordered even further face bras for their colleagues back home.