We put oversized dildo packaging around bollards and posts in busy places throughout the city. The campaign demonstrated the huge range of sex toys available at Beate Uhse, with shapes and sizes to suit any taste.

Thanks to the promotion, a few German red carpet stars did confess that they use dildos and didn’t make a big deal out of it. And even though the economy goes down in Germany the sex toy market is rising. That way, the promotion was kind of a viagra for the sales rate.