Cannes Lions
HOOK, Osaka / SANKEI LIVING SHIMBUN INC. / 2012
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Description
'Lei Wedding' is a free bridal magazine.Subscribe through the website and you’ll get 12 months for free. To differentiate it from competitors, since the number zero was discovered by an Indian person, we can distribute this magazine for 0 yen. We succeeded in leaving a strong impression of our 'zero' mentality.
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