Spikes Asia
DENTSU INC., Tokyo / TOYOTA / 2019
Overview
Entries
Credits
Background
Our objective is to achieve a brighter and cleaner image of the logistics business.
Idea
Envisioning logistics as communication between individuals, cities, and countries, we used words from global languages as a straightforward and symbolic motif. We presented global wisdom pertaining to logistics by gathering relevant proverbs from around the world.
Execution
Logistics is communication, ideally depicted through words.
Discovering that logistics connects our world like language made it more familiar and understandable.
Outcome
Participants in LOGIS-TECH, Tokyo’s international logistics trade show, found our posters depicting languages used in their respective countries brought them familiarity and happiness. Our expressive form, unique in the logistics industry, left a strong impact and powerfully demonstrated our position as a leading company within the field.
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