Lipton Habits is a Facebook application that forms part of Lipton’s “Turn Over A New Leaf” campaign for 2008.On installing the application users are asked to choose a bad habit they would like to kick, or a good habit they would like to adopt. Habits include anything from smoking to cursing to healthy eating.After selecting a habit, users are prompted to post a message of support for other users. Once installed, the habit application creates a motivational support system by pulling in messages from other users trying to kick or adopt the same habit.Facebook friends are also able to ‘kick’ or ‘pat’ a user’s habit, with a counter showing the number of support a user has received. Activity is displayed in other users’ news feed to ensure viral spread. To drive the direct health benefits of tea the application displays bits of product-related information called Lipton Therapy.