Cannes Lions

MAGNUM CLASSIC ICE CREAM

LOLA LOWE MADRID, Madrid / UNILEVER / 2009

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A young woman buys a Magnum Ice cream and opens it. In the same moment that she bites it, a lot of stunning events start taking place along her way: we see a 99% OFF sale in a designer’s shop, an invisible man having a coffee, a giant in a telephone booth, a cat driving a car, a perfect gorgeous heroic fireman… even a UFO. But, all along the way, she keeps enjoying her ice cream, totally oblivious to these wonderous things that catch everybody's attention.VO: “When you are having a Magnum, nothing else matters.”Super: MAGNUM. WORLD’S PLEASURE AUTHORITY.

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