A product test in putting to test the ability of restoration of the product. Bolivia possesses two of the highest cities of the world, where the cold most of the year is extreme, we combine these two factors (extreme altitude with extreme cold) so that the product can display all its force to repair the damage in the hair of Bolivian women. We did the action in a cabin cable car where the women entering the cabin went through a restoration while they moved from point A to point B in the city. We sell the idea to the customer as "make the restoration of hair more high of the world".

We intervene in a cabin of the cable car of the city of La Paz and transform it into a dressing room express where all women entering this Sunsilk cabin up to the city of El Alto, or down to the city of La Paz had an encounter with a stylist that restoring their hair product Sunsilk "dry and damage expert". On a weekend where the flow of ups and downs are intense for Sunday and Saturday which has no time up to the city of El Alto for making "cheap" purchases and those living the El Alto have no time down to the city of La Paz for your leisure time they take advantage of these two days to do so. We did a simple trip for 15 to 20 minutes a restoration of hair, look and more than 800 Bolivian women's self-esteem.

In the week of action came to restore your hair more than 1000 women in the Sunsilk cab of the cable car of the city of La Paz. Women who had contact with the brand / product. The action was done to "test" the product in order to increase purchase consideration. With local action, on non-conventional television with the broadcasts of the series of chapters in mass programs and on Facebook, we reached a considered volume increase of + 8% with respect to the same period of the previous year considering that in this market the brand Has A great competitor who always uses the price as an attribute against Sunsilk which is a more expensive product on the market in consumption of T2.