It was developed under the concept of the "official beverage for the hot twosome." An attraction event was staged to involve the targets and help them experience firsthand the warm tasty product and have a fun time with it. The event was about "measuring the hot level of the twosome at the time." A mini concert and sampling were also carried out at the event venues around terminal stations. In addition,the campaign encompassed diverse activities such as transit ads, a website and the product-shaped dolls that walked around the streets, to turn the entire area into one "hot" space.

A total of 10,000 people participated in the event. Many of them formed long queues for measuring the hot level at all event venues. Mufflers were given away to the top 1,400 participants with high hot-level scores. People around them got and drank the warm product right away in the cold though they couldn’t participate in the event. Among 1,200 people who answered the questionnaire at the event venue, 97.7% of them indicated their intention to buy the product in the future.