Cannes Lions

LIQUI-FRUIT

BESTER BURKE SLINGERS, Cape Town / CERES BEVERAGE COMPANY / 2012

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Overview

Entries

Credits

OVERVIEW

Execution

To remind consumers that drinking Liqui-Fruit is like drinking real fruit, we decided to insert an actual Liqui-Fruit straw underneath a picture of a refreshing fruit.

Both ads ran in popular South African health magazines; Mens Health and Shape Magazine.

Outcome

Unknown at time of Awards submission.

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