Cannes Lions
PROXIMITY PORTUGAL, Lisbon / ANA / 2010
Overview
Entries
Credits
Outcome
The sole objective of the campaign was to make sure that 10 leading airlines continued to serve Lisbon. But it achieved far more. All the Route Planners contacted responded pro-actively and thanked ANA for the diaries. In addition, 5 of them booked trips to Lisbon in order to get to know the city. Until now, no route to Lisbon has been closed.
Similar Campaigns
12 items