Lite White milk is not simply for your cereal or coffee in the morning - it tastes good enough to enjoy on its own, at any time of the day.There are 1,440 minutes in a day, which means there are 1,440 opportunities to enjoy Lite White.By depicting a simple drinking sequence that takes place over 24 hours, composed of people from all walks of life, in all sorts of settings, we dramatise that Lite White is milk for everyone to enjoy 24/7.