Cannes Lions
DUE NORTH COMMUNICATIONS, Toronto / DAIRY FARMERS / 2010
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Description
Open on a 3D animated scene of a city in ruins. Buildings burn, cars sit overturned on the street and people run in all directions, fleeing for their lives. We hear a distant booming sound get nearer and as the camera moves up we see that the cause of the destruction is a gigantic teenager, idly walking and flattening everything under his massive feet. He’s casually drinking milk, and his foot lowers towards the viewer filling the screen. Cut to a 3D cow popping out of a Milk logo and screaming in fear.
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