Cannes Lions

LITTLE BROTHER

DDB STOCKHOLM, Stockholm / RONALD MCDONALD HOUSE CHARITY / 2013

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Ronald McDonald House Charities

“Little Brother”

To have serious illness in the family can be very strenuous. Not only does it infer constant worrying, but with it also comes travelling back and forth to the hospital. And yet, the worst part is coming home. Because when a member of the family is sick is when the rest of the family is needed the most. If you donate to building a new Ronald McDonald House near the Academic Hospital in Uppsala, families can stay close when they need it the most.

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