To remind people that they don’t have to call and wait for Little Caesars pizza, we created an integrated campaign spanning radio, TV, web, mobile, and social. It started with a radio spot warning listeners not to call 1-800-TryLittleC. Callers were met with a message warning them to avoid www.forbiddenpizzawebsite.com. On the site they were given one last warning to not enter their address. Those who did watched their house haunted before their very eyes. Luckily, unhaunting was as easy as getting pizza. We gave them a map to Little Caesars along with a video to warn their Facebook friends.

The Do Not Call campaign kicked off with a radio commercial which led people to a phone number, which then went to a website, which took people their house via google maps, and then gave users a video to share with their Facebook friends. Due to the popularity of the campaign, this video later ran on TV.

After 12 weeks, and the campaign's huge success, the phone number was disconnected by the client and the campaign ended - due to the unforeseen high phone bill.