Cannes Lions
MCKINNEY, Durham / LITTLE CAESARS / 2021
Overview
Entries
Credits
Execution
“The Nuts Von Crazy Story” is a mockumentary, er, “Nutsumentary,” built around the backstory of legendary (and completely contrived) daredevil, Nuts Von Crazy. The film gives diehard Little Caesars fans an inspiring peek behind the curtain of a man who never existed.
Leaning into the vintage nature of this down-home daredevil, Von Crazy takes viewers on a tour of his RV. We see interviews with him, candid moments, and even archival footage that “unearths” old clips of his past stunts. Of course, these stunts are all just stepping-stones to what will be his craziest feat yet — eating Little Caesars new Stuffed Crazy Bread®.
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