Spikes Asia

LIVE for YOU

ENJIN, Tokyo / NTT DOCOMO / 2017

Presentation Image
Supporting Images
Supporting Images
Case Film
Short Version
Supporting Images
Supporting Images
Supporting Images
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

Music keeps progressing, in terms of audio and visual enjoyment, in pace with technological advances. Music media formats have also evolved from records to cassette tapes, CDs, iPods and YouTube, which combines listening and viewing as a package. In comparison, the live music experience, with its crowds of excited fans gathering in front of the stage, has changed very little. Shouldn't the live music experience progress in step with other music and visual advances? This was precisely the concept of our project's mission.

Description

“LIVE for YOU” was a transcendent VR experience that surrounded participants with advanced 360° spatial sound and images recorded from a live event. Each viewer could enjoy the dynamic performance as the sole spectator from a perspective close enough to see the artist's breathing, sweating and vein pulsing. An astonishing surround effect was made possible by VR camera equipment with 4K film resolution. Live VR recording is often encumbered by the presence of a cameraman who may appear in the field of vision. But our cameras were operated through motion control to allow recording of more people in all directions. We also utilized YouTube spatial audio technology (Android smartphones only) that enables sound to be heard from the direction corresponding to the angle of view.

Execution

The VR experience, with transcendent surround effects, was provided for 10 days. Visitors to our venue enjoyed the exciting VR experience from special VR chairs, which could rotate 360°, while wearing headphones and viewing a smartphone with attached cardboard headset.

Similar Campaigns

6 items

11 DIGITS JUST IN CASE, WITH LOVE

NTT DOCOMO INC., Tokyo

11 DIGITS JUST IN CASE, WITH LOVE

2023, NTT DOCOMO

(opens in a new tab)