Cannes Lions
TOKYU AGENCY, Tokyo / NTT DOCOMO / 2018
Awards:
Overview
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Credits
Description
This communicates the idea of a car sharing service, called “d car share”, which uses cars, covered in dust due to not being driven, as the media.
Execution
This was executed at a parking lot in Harajuku on a holiday; a spot in Tokyo that sees one of the highest number of people pass by.
Outcome
This has been adopted in over 229 different media and achieved an exposure value of approximately 80 times the media costs.
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