Cannes Lions
ATOMIC LONDON / REMEMBER A CHARITY / 2015
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Remember A Charity represents 140 of the UK’s leading charities. Its sole aim is to raise awareness and encourage more people to leave a gift in their will to their favourite charities. Without these gifts many good causes simply wouldn’t exist.
By telling the remarkable story of living legend Tom Lackey we made people realise how easy it can be to help a charity’s work live on. At the ripe age of 94, Tom likes to spend his time strapped to the top of a plane at 10,000 feet, travelling at 300mph. His Guinness World Record breaking Wing Walks have raised over a million pounds for his favourite charities.
The film concludes with a simple message: irrespective of age and wealth you don't have to go to extremes to be a legend, just consider leaving a gift in your will and help a charity’s work to live on.
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