The creative idea consisted in showing how 4G technology can reach every type of place quicker and better than 3G. With that idea in mind, Personal arranged with different media and social events to show the new tool.

Live broadcast 4G for Perfil Editorial conferences at the Buenos Aires Book Fair.

Joining MuchMusic channel, Personal broadcasted live interviews on 4G for the TuMuch show.

At “Ciudad Emergente” festival, Billboard Argentina magazine made different interviews using Personal 4G

Personal and C5N broadcasted the FIA’s World Rally Championship using 4G LTE technology from the city of Córdoba (Argentina)

During the 7th Salón del Automóvil (Auto Show),with Corsa magazine, its director went live five times via 4G through the magazine’s official website

With the sports journal Olé, and on occasion of the latest Boca-River match in the Copa Libertadores (Latin-American soccer competition), C5N and Personal 4G made 4 live mobile appearances from the soccer stadium

During the Copa América (South-American Soccer Cup) in Chile, journalist Ariel Rodríguez made a live coverage using Personal 4G

Live coverage of the 2015 Martín Fierro Awards hosted by Pablo Montagna, showbiz reporter for TeleShow.

The results achieved through these actions confirm that the first live broadcast using 4G LTE technology was a milestone for a new world.

Achievements through 4G actions:

+3,4 million Twitter impressions

+170 thousand Facebook impressions

+30 live TV mobile appearances

+170 minutes on air

+60 new relationship contacts

Mentions represent an approximate value of $3,033,341,03

Personal positioned as segment leader in innovation and achieved rapprochement with media and journalists through 4G as a new work tool.