Cannes Lions
SANTO, Buenos Aires / PERSONAL / 2010
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Personal Fest is a yearly music festival organized by cell phone company Personal.it's an established festival, where big bands as well as local bands play, for two days.but the goal is not to promote it as simply a music festival, but a party, where music is just one part (there's also technology and other stuff).that's why every year we pick a party-related theme to present the festival.
last year, it was "how to dance it".
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