Cannes Lions

Live long together

I&S BBDO, Tokyo / OROGIO / 2017

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The wrist wearing a watch is getting old, and when the owner passes away, only the watch remains. Then a new hand, perhaps the owner's son, appears and picks up the watch. The watch and its memories are passed on to the next generation even if the owner is gone.

Similar Campaigns

7 items

NEW DEPARTURE

RCKT, Tokyo

NEW DEPARTURE

2024, PARCO

(opens in a new tab)