With an application that detects the moving pixels and turns the background into a blue screen (same technology as the Apple's Photo Booth app), we went to the most transited streets in Guatemala City and converted two LED screen billboards into child's playgrounds and all the passing cars into Bburago scale toy cars in real time.

After the one month campaign, a daily average of 400,000 cars were converted to Bburago scale cars, the brand awareness increased from none to 43% making many of our clients ask for the new Bburago 'Hotwheels'.