60% of people will outlive their savings. And that’s not good enough. With lifespans doubling across the world, more people than ever are outliving their savings.

What’s a bank got to do with it? We help people make better financial decisions earlier. So they can prepare for a longer life and enjoy it on their own terms. Because we’re not here for good enough, we’re Here for good.

Standard Chartered’s 2019 brand campaign is made of 3 stories that demonstrate what we do to live up to our promise of being Here for good.

In this story, we challenge people to think about what the rise in global longevity means for them.

Because while more people focus on health, few are prepared to financially sustain the increasing number of their golden years.

So instead of reminding people yet again the common challenges surrounding retirement, we wanted to spin a positive note on this topic by showing them the possibilities it brings when someone has planned his golden age accordingly to his desires.

Living longer is about enjoying life’s second chances.

In our film, an old Asian man is on his way to the local university.

When he arrives, he is respectfully greeted by the students.

But is he a lecturer? We soon discover he’s a student just like them.

The work just got live so no results yet.