The Idea That Ignites: MitraClip empowers physicians to take action so their patients can experience a better quality of life.

PALIO set out to elevate the benefits of MitraClip therapy and motivate physicians to take action. The campaign developed was a compelling, emotionally driven story to empower physicians to act. It highlights the benefits of MitraClip therapy that go beyond clinical improvements—for many patients therapy can be life-changing. A reduction in symptoms—even going from severe to moderate—can be meaningful and impactful to a patient. It means more time with loved ones and more independence.

To severe MR patients MitraClip is more than just a device, it represents the hope they thought was lost, to be able to live again versus just survive

Implementation: Journal Ads, Banner Ads, Website, In-Office Materials

Timing: Campaign launched Summer 2015 to Present

We will be measuring success in several ways, including global campaign adoption, product sales, website visits/traffic and requests for information. We have built these metrics directly into every applicable aspect of the campaign roll out.

In the meantime, our Clients are extremely proud of the work.