Cannes Lions
OGILVYONE WORLDWIDE POLAND, Warsaw / IBM / 2006
Overview
Entries
Credits
Outcome
Spontaneous response generated i.e. phone calls and direct enquiries reached over 30% with enquiries from people outside the mailing list thanks to the hype generated by the puzzling parcels.Participation in C-level conference increased to 150% of the previous year’s level.
Similar Campaigns
12 items