To demonstrate the impregnable security of the IBM PC, we mailed out a locked briefcase that had a 6-digit combination lock. Recipients were asked to crack the combination. In case they were not able to (and the probability of them being able to was 1 in 1000000), they had to visit a specially designed web site and fill in personal and organisational details to access the secret code.Inside the leather case were a letter, a brochure and a CD that contained detailed information on security trends and issues, and IBM's military-level, foolproof security solutions.

Out of the 500 people we mailed to, a staggering 340 logged on to the website to access the secret code to open the briefcase. That’s a response rate of 68%. The fact that we were talking to some of the busiest people (CEOs and CIOs) in the highest echelons of corporate India, makes it even more of a success story. We collected valuable personal and organisational details for future mailings. Follow-up calls to the TA gauged feedback as highly positive. Customers wrote back lauding the pack, and for bringing such an important issue to the fore.