Cannes Lions
R/GA, New York / LOGITECH / 2015
Awards:
Overview
Entries
Credits
Execution
This is a companion app for Logitech Harmony universal remote controls. It connects and controls lighting, locks, thermostats, home entertainment devices and more through a user friendly and simple interface. We are able to control features from the thousands of devices Harmony supports, without overwhelming users. You can easily change settings for each individual device or program preset commands to adjust things all at once, based on proximity within the home or for different times of the day. This integrated app has the smart home covered with a simple tap of a button.
Outcome
The response to the App was overwhelmingly positive, which reinforced our simplistic and intuitive design. Gizmodo said, “We got the chance to do a hands on with the new system, and it does work great. The app design is especially terrific, since it uses big bold controls and gradients to show you what your connected home devices are doing. Honestly, it worked so well I would personally skip the remote.” GigaOM compared it favorably to other home-control options including the apps and remotes that come with devices, “the Logitech device will let you control the others’ gear from Logitech, which so far seems to have a much nicer interface.”? Logitech consumer research studies show that when the app is prominently displayed on packaging and in-store displays, consumers are motivated to consider and purchase higher-end Harmony remotes that support smartphones and tablets.
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