Our task was to bring Logitech out of anonymity and establish them as a leading entertainment brand through the launch of a new product: the Revue with Google TV.The Revue uses Google TV to bring shows, movies, web videos and more right to your television. So who better to represent the enormous breadth of content available than the ubiquitous Kevin Bacon? With a little effects magic, we turned him into Ivan Cobenk, a Kevin-obsessed super fan and created an amusing demo of the Revue and its ability to instantly access all the Kevin that Ivan could ever want.