A viral game that promotes five hero products from the Logitech Cordless Desktop range; launched through Logitech and an external seeding campaign across Europe to achieve cut through against other viral games. A mechanism to register for a 20% off voucher stimulated purchase and triggered a series of product emails with dynamic content to build brand and product awareness Game results:- 135,000 opt-in registrations- 4 million unique users- Average 2+ game plays per unique userFinancial results:- A 15% market share growth for Logitech, during the campaign period- 400,000 20% vouchers claimed- Over 300,000 vouchers redeemed- Average £50 revenue per redemption- £1 investment = £6 return