Logitech UE needed to talk to people that don’t just love music, they live for it. And it’s those people who believe that music is one of the most powerful forces in the world. So we created a single message that encompassed everything that Logitech UE stands for.

In "El Général" we took people to the streets of Tunisia where in 2010 a song by rapper El Général became the anthem of a peaceful revolution and changed the destiny of a country.