Cannes Lions
TRIBAL DDB, Toronto / TRIBAL DDB / 2004
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Description
Each Tribal DDB office around the world utiliSes a 7x7 grid totalling 49 squares to construct their country's logo. Tribal DDB Canada needed to update their 49 squares. They put the task to Canadians to tell them what would be the most truly Canadian representation possible using 7x7 grid of boxes in a contest featuring a unique logo building tool allowing Joe Canadian to become brand designer in a matter of minutes.
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