Cannes Lions
TRIBAL DDB, Toronto / TRIBAL DDB / 2004
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Every December, agencies around the world scramble to source gifts for their clients in an effort to let them now just how important their patronage is. Tribal DDB felt that there was something more we could give than logo-laden trinkets. This year, instead of giving a corporate gift, the agency made a donation to The Hunger Site in clients’ names. All a client has to do is visit The Hunger Site by clicking through an email and a donation is made.Simple copy, interesting photography, and tasteful design formed a strong, positive message for Tribal DDB clients: You can make a difference with just one click. And they did.
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