Cannes Lions

LONDON OVERGROUND

M&C SAATCHI, London / TRANSPORT FOR LONDON / 2012

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The London Overground is a line on the Tube that stops at over 78 cultural attractions.

To highlight this little known fact we played on the well known English phrase ‘Culture vulture’ for someone that loves visiting galleries or museums and used the iconic orange Tube map graphic to create the camera strap around his neck.

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